Market Phase:?	Accumulation	This indicator compares long term trend with short term price action to explain the current phase of the market. According to the indicator, the stock of Umpqua Holdings Corporation is in the Accumulation Phase. The demand for UMPQ is firming up or is still firm. Generally, this indicates that the market is showing signs that buyers are entering the market.
Short Term Trend:	(+7)	The short term trend indicator only looks at 10 to 20 day timeframe to determine the current trend. Umpqua Holdings Corporation(UMPQ) is currently strongly bullish.
3 Day Money Flow:	(-2)	The money flowing for last 3 days in UMPQ has been congested with slight down trend. This indicator summarizes the price and volume activity over last 3 days. It is a very short term indicator.

Phase:?	Accumulation		Relative Strength:	(-3)
EPS Growth(yoy):	(-3)		Fundamental:	(+8)

Buying and selling stocks involve risk. If you buy stocks, sell stocks or trade stocks, you should incorporate risk management into your trading plan. Here is one method to manage risk involved in trading stocks.

Tip. The crucial element in risk management is knowing when to exit a trade that is going against your position. we believes that this should be planned prior to entering the trade. None of us are perfect traders, and we do make mistakes. We either buy or sell the wrong stock or our timing on the stock is not correct. Trading many times is a humbling experience. So at some point, you have to swallow your pride, and cut your losses. We believe that an unemotional but an objective way will be beneficial in the longterm.

askStockGuru.com provides a reasonable approach to this question: when to cut your losses. We believe that the amount of money that one should risk on a particular stock depends on the volatility of the stock. If you risk too little on a trade, you may lose the opportunity. For example, BIDU, a Chinese Internet company, is very volatile, as well as rewarding to many traders. If you risked 3% by setting a stop order or by exiting the trade, you would most likely exit the trade too quickly. Basically, because the stock is volatile, you need to risk more then 3% when trading BIDU.

Similarly, a trader should not risk more than what is required on a trade. For example, risking 20% on GE trade does not make sense. Bidu and GE have different volatility profile.

askStockGuru.com risk management numbers intend to provide a balance. We incorporate the volatility profile of a stock, and crunch the numbers based on past behavior of the stock to come up with a reasonable estimate of how much you should risk on a trade. There is a no method to calculate the optimal amount. However, we believe that a reasonable approach over a long term will pay off.

Based on the volatility of a particular stock, we provide a range. For example, you bought a stock at $100.00, the risk management section suggest you risk between 3% and 7% on a stock. In such a case, you may hold on to the stock until it reaches $97 to $93. This is based on the thought that 3% to 7% is a normal fluctuation of prices in that particular stock. However, we suggest that if it falls below 7%, you should seriously reevaluate the assumptions you made when entering the trade.