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(Date Report Was Created: 24-Apr-2014) 
Hershey Co. (HSY)Consumer Goods
Last: 96.75  (-3.40 pts, -3.39%)  Open: 100  High: 100  low: 96.49  Confectioners

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Quick Summary
  • The Stock is in Bearish Phase. The sellers have entered the market and pushing the price down. The Bearish Phase occurs when sellers have entered the market.
  • The stock has retraced 11% from its recent high price of 108.69 which occurred on 24-Feb-2014. The current price is below the 50 day moving average of 103.74. Sustained move below the average could put the recent uptrend in jeapordy.
  • The closest support can be found at 96.72. The closest resistance can be found at 100.39. See Support/Resistance below for details.

How to trade Hershey Co.(HSY)?

  • Breakout Trade: A close above the resistance level of 100.39 could trigger a buy signal. Confirmation would occur when the low of the day would be above 100.39.
  • Retracement Trade: Consider sell/shorting when the price retraces around 100.39 if you are aggressive. Alternatively, a conservative sell would be around 102.97.
  • Risk Management: Consider risking somewhere between 2.1435(2.22%) and 3.5725(3.69%) points on your position. Risk management is an important part of trading. Our risk management strategy is based on the average daily range of the stock.
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Market Phase:? Bearish This indicator compares long term trend with short term price action to explain the current phase of the market. According to the indicator, the stock of Hershey Co. is in the Bearish Phase. This indicates that the stock is in a downtrend. The sellers are pushing HSY down.
 
Short Term Trend:     (-5) The short term trend indicator only looks at 10 to 20 day timeframe to determine the current trend. Hershey Co.(HSY) is currently mildly bearish.
 
3 Day Money Flow:     (-8) The money flowing for last 3 days in HSY has been strongly bearish. This indicator summarizes the price and volume activity over last 3 days. It is a very short term indicator.




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Phase:?Bearish  Relative Strength:    (-4)
EPS Growth(yoy):    (+7)  Fundamental:  (+10)
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If you are investing in stock, or if you buy stocks, trade stock, or are into stock investing, read this section to improve your stock trading skills.

Risk Management should be critical part of your trading plan. A rational risk managment plan is crucial because it save your portfolio under turbulant market conditions. Here is one approach to manage risk involved in trading stocks.

Tip. Limit the amount of money that you risk on a stock or a trade. Don't put your eggs in one basket. Investing too much of your trading capital on one stock or trade increases your risk. Common sense dictates that it is not the right thing to do. Many people have rightly suggested that investors should diversify their portfolios. Diversification does not increase returns, but it reduces your risk.

The question then comes up is, how much money should I risk on a trade or a stock ? The amount of money that you should risk on a stock depends on the capital you have to trade, your mental and personal makeup to tolerate risk, and your goals. Normally, it is suggested that a trader should not risk more then 2-5% of the available capital on one particular trade. This is a good rule of thumb; however, you should evaluate your personal circumstances and risk tolerance before taking on a trade.







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